Branded Merchandise & Seasonal Campaigns
New Year 2024
Role: Omnichannel brief author / creative approver
Strategy: Create a first of its kind January 2024 campaign highlighting fitness and health features of products in the portfolio. The omnichannel campaign aimed to boost Q1 sales and connect with users at a time when New Year’s resolutions and wellness are top of mind.
Product Hero
Homepage Refresh
Instore Signage
OOH Billboard
Webpage
Product Hero
Branded Merchandise 2023
Role: Program creator / creative approver
Strategy: Develop limited edition merchandise to celebrate Google fandom from Mountain View to New York City, exclusive at the Google Store.
Branded Basketballs
Visual Merchandising
Nalgene Collaboration
Super G Cap
Branded Mug
Lucky Tote
Holiday 2021
Role: Omnichannel brief author / creative approver
Strategy: Create a delightful holiday campaign that could translate across traditions and geographies. This creative steers clear of obvious motifs and gets to the heart of quality time that families enjoy together whether it’s Chinese takeout in Sydney or wearing matching pajamas in Omaha.
Product Hero
Gift Wrapping
Uniform Refresh
Window Refresh
Copywriting
Homepage Refresh
Pixel 8 Launch 2023
Role: Programming and demand gen lead
Strategy: Drive traffic to stores via tone on tone signage, programming, CRM and in store visuals. Events included professional pet portraits in store on Pixel, blue flower giveaways, and more. Email marketing gave users a opportunity to book appointments in store for the first time ever.
Alexis Bittar x Sephora Collection
Role: Merchandise planner
Strategy: Grow customer acquisition, revenue growth through key limited edition partnerships.
Pantone x Sephora Collection
Role: Merchandise planner
Strategy: Drive increase revenue through newness, assortment breadth, bold PR and general brand affinity
