New Store Openings

“Google’s first retail store is the anti-Apple. While many tech stores, including Apple and Tesla, are designed to look futuristic, with a color palette of stark white and metallic gray, the Google Store has a much more natural aesthetic, showcasing furniture and flooring made from pale wood. This was a deliberate choice.”

“The 5,000-square-foot store will include rooms where customers can experience ‘real-life scenarios’ in which Google products can be useful”

“The design of the store is intended to alleviate the congestion caused by people queueing to try on clothes, as well as those visiting and purchasing. With the text-to-try-on system, Everlane holds the products customers want to try on and sends messages via devices to signal when the changing room is ready. It works similar to a restaurant reservation system.”

“Everlane’s new store in Nolita is proof that teal-life shopping isn’t going anywhere. It’s true that an online-only brand, particularly one like Everlane that focuses on minimal basics, can feel a little cold. In contrast, the Prince Street store, which opens to the public tomorrow, features almost all of the stuff you’d find online—puffers, jeans, cashmere, T-shirts, boots—in an airy, comfy setting with lots of seating and natural light.”